Which of the following constitutes false or deceptive advertising?

Using a name not associated directly with the funeral home constitutes false or deceptive advertising because it can mislead potential clients regarding the identity and credibility of the business. When a funeral home uses a name that does not accurately reflect its registered name or the services it provides, it fails to maintain transparency and can create confusion among consumers. This practice can undermine trust and may lead clients to believe they are dealing with a different entity or that the funeral home is affiliated with a larger, possibly unconnected organization.

Names are crucial in establishing a brand and a reputation within the community. By not using an appropriate name, a funeral home risks not only misleading clients but also violating advertising regulations that demand honesty and clarity in marketing practices. Proper representation is essential in maintaining ethical standards within the funeral directing profession.