What general category of behavior could lead to the revocation of a funeral director's license?

Borrowing or loaning a license is a significant violation in the field of funeral directing because licensing serves as a safeguard to ensure that only qualified individuals are authorized to practice. Each license is personal to the individual, reflecting their training, ethics, and professional conduct. Allowing someone else to use a license undermines these principles and poses a risk to public health and safety. It also circumvents the regulatory processes that maintain standards within the profession. As such, engaging in this behavior would likely lead to disciplinary actions, including the potential revocation of the funeral director's license.

In contrast, the other actions mentioned—claiming too many preneed contracts, frequent relocations of the funeral home, and creating promotional materials—while they may be regulated or raise flags if done unethically, do not directly involve the integrity of the license itself. Therefore, borrowing or loaning a license is particularly egregious and directly connected to the preservation of professional standards, making it the correct answer in this context.